There are four obvious alternatives: licence fee, subscription, advertising, general taxation.
To me, advertising is the biggest no-no, not only because audiences obviously don't want adverts but mainly because the BBC, having a large slice of audience share, would attract advertisers but hit the existing commercials because available revenue wouldn't expand: companies only have so much in their budgets to spend on advertising.
General taxation has its attractions but it would be more tightly controlled than the licence fee. How would subscription affect relatively expensive services like Radio 3 and the Welsh and Gaelic services which have small audiences?
Does it have to be licence fee, faute de mieux?
To me, advertising is the biggest no-no, not only because audiences obviously don't want adverts but mainly because the BBC, having a large slice of audience share, would attract advertisers but hit the existing commercials because available revenue wouldn't expand: companies only have so much in their budgets to spend on advertising.
General taxation has its attractions but it would be more tightly controlled than the licence fee. How would subscription affect relatively expensive services like Radio 3 and the Welsh and Gaelic services which have small audiences?
Does it have to be licence fee, faute de mieux?
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