Originally posted by bb
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The difficulty with considering the Radio 3 listeners a 'subset of Radio 4' is, when you think of the implications, that Radio 3 listeners are [all] Radio 4 listeners who sometimes listen to Radio 3 as well. Whereas they may be invariable Radio 3 listeners who listen now and then to Radio 4. If the former, then it's fine to put music speech programmes on Radio 4 because the subset will tune in for them. But if they are Radio 3 listeners who never listen to Radio 4 and are not accustomed to the schedules, they (who are likely to be the most interested audience) will miss them. I have seen comments from Radio 4 listeners which suggest they resent music programmes being on Radio 4 ... But the BBC wields a bludgeon and has less and less time for minorities.
Loved their headline that 'Doctor Who change tops TV viewing' this year when it turns out to be for the five-minute 'moment', not the whole show.
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