Originally posted by muzzer
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The listener survey we did reported:
"On-air interactivity:
The response that was closest to unanimity from all respondents related to on-air ‘interactivity’ – tweets, texts, phone-ins, quizzes; requests were rather more tolerable but were preferred in a separate request programme [...] It is impossible to overstate how much the use of ‘interactivity’ as on-air content is disliked and causes listeners to switch off or give up permanently on programmes."
Many years ago, when FoR3 started, a very eminent radio critic told us: 'Don't try and tell the BBC how to run their services.' So ignoring that completely (vox populi, vox dei), we recommended that all on-air interactivity be dropped, with, if thought useful, a request programme being reinstated, rather than having constant references to 'requests' throughout the morning.
But at least there was only one phone-in per day, so the war is not yet won.
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