Horlicks!

[Alain Maréchal]

One by one, every memory of England is washed away.

http://www.bbc.co.uk/news/business-40653126

[ahinton]

There's a lot of it around.

Well, one presumes that there soon won't be and I for one will miss it no more than I'd miss Marmite were it likewise to disappear from the market place.

[french frank]

I for one will miss it no more than I'd miss Marmite were it likewise to disappear from the market place.

Thank you for sharing that, ahinton

[ahinton]

Thank you for sharing that, ahinton

You're welcome. Same (or worse) goes for Vegemite (and, much as it would meet with your stern disapproval, goat's cheese and other goat dairy products)...

[teamsaint]

...even if so, perhaps not with the complete horlicks that's been and is being made of getting there.

I thought perhaps a good place to move the brand would be Malta......

[teamsaint]

You're welcome. Same (or worse) goes for Vegemite (and, much as it would meet with your stern disapproval, goat's cheese and other goat dairy products)...

Goats cheese really is a spectacularly over rated food, in my opinion.

And vegemite is vile.

[Zucchini]

I thought perhaps a good place to move the brand would be Malta......

I once had a client in Slough and the whole town reeked of Horlicks. Ugh. Of course, Beecham is said to have remarked to his orchestra that he'd just passed Adrian Boult who was "reeking of Horlicks".Ugh.

[ferneyhoughgeliebte]

I only ever tried Horlicks once and found it unpleasant enough to be nauseating

A different type of malt drink much more to my own taste, too.

[Alain Maréchal]

It has always been a Proustian memory for me. During my only ever seaside holiday at an English Resort (Bognor, since you wonder), I was introduced to this beverage. Although hot it was mixed in the same type of machine in which milkshakes were made. I enjoyed it, and thinking of it reminds me of the teenage pleasures of warm evenings - which existed in England in those days. I was 14.

[Bryn]

It has always been a Proustian memory for me. During my only ever seaside holiday at an English Resort (Bognor, since you wonder), I was introduced to this beverage. Although hot it was mixed in the same type of machine in which milkshakes were made. I enjoyed it, and thinking of it reminds me of the teenage pleasures of a warm evening - which existed in England in those days. I was 14.

I too have a penchant for it, but preferably with the addition of a malted distillation to which I believe fg referred earlier.

[ahinton]

I once had a client in Slough

Sounds like the first line of a limerick-to-be.

No.

[ahinton]

I too have a penchant for it, but preferably with the addition of a malted distillation to which I believe fg referred earlier.

I've always found that particular kind of malted distillation better when not polluted with Horlicks or indeed anything else other than a drop of non-tap water.

[gradus]

Don't hit the panic button yet, there's always Ovaltine but Bourn Vita seems to have transmogrified into something quite different.

[oddoneout]

.. but Bourn Vita seems to have transmogrified into something quite different.

Like Bovril which is now essentially Marmite with meat flavouring, as I found out to my disgust some years back when I treated myself to a jar for the first time in yonks. That comes into the same category as vegetarian bacon as far as I'm concerned.