Originally posted by vinteuil
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although it was sometimes:
Originally in the late C19th it was GAMAGE on the shop front:
(That's the same angle of view I had, emerging onto Holborn, when working on Fetter Lane for 15 odd years - the fact that a labyrinthine department store filled the space now occupied by a faceless BT office building made me dream and look into a lot of the history of Gamages / 's)
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