Brilliant post, Lat...well said. I just wish I knew what the answer was.
I wonder how many of these questionnaires are skewed in one direction or another or just simply poorly drafted? When I went to the Philharmonia musical event at the Science Museum, there was a questionnaire on the way out. It was very clear at an early stage that they wanted to show (and who can blame them) that what they had achieved (which was something rather special) would make people more likely to go to a concert or the opera. The impression being that this exhibition was aimed at perhaps newcomers to the world of classical music. But the way the questions were worded meant that for someone like myself, a tolerably well-versed classical music listener, then such questions would not get the response that they were after...which then would have the knock-on effect potentially (if scaled up to incorporate like-minded attendees) of saying that the exhibition wasn't worthwhile.
I wonder how many of these questionnaires are skewed in one direction or another or just simply poorly drafted? When I went to the Philharmonia musical event at the Science Museum, there was a questionnaire on the way out. It was very clear at an early stage that they wanted to show (and who can blame them) that what they had achieved (which was something rather special) would make people more likely to go to a concert or the opera. The impression being that this exhibition was aimed at perhaps newcomers to the world of classical music. But the way the questions were worded meant that for someone like myself, a tolerably well-versed classical music listener, then such questions would not get the response that they were after...which then would have the knock-on effect potentially (if scaled up to incorporate like-minded attendees) of saying that the exhibition wasn't worthwhile.
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