Annoying R3 Trailers

[jayne lee wilson]

Just accept it - R3 is dead - the BBC will be soon privitised and the R3 slot given over to R2.1 catering for the 35+ audience thrown off by R2 (recall that advertisers want the freer spending 20-35 age group) - R4 is also dumbing down in anticipation of having to cater to a much less knowledgeable audience who cannot handle info in anything longer more than a sound bite.

Why write this stuff, if you don't really believe it? (Freer-spending 20-35?! Sheltered life some people...)

[Dave2002]

Why write this stuff, if you don't really believe it? (Freer-spending 20-35?! Sheltered life some people...)

How do you know Frances doesn't believe it?

I sure hope she's wrong, though, and that the BBC continues and does not get taken over, privatised, or take on advertising. Even if the current trails are often a pain, I feel it would be a disaster if advertising peoducts and services on air became an explicit part of BBC operations.

Re freer spending, while some 20-35 year olds are "doing well" there are many who aren't, can't get good jobs, live with parents etc, and priorities may have changed. It is quite possible that many older people, even retirees, have more wealth for them that wants yer money, though they may spend more carefully and less impetuously, so be harder nuts for advertisers (of some products and services) to crack. Possible some 20-35 year olds have toys such as computers, iPhones etc., and go on what seem like expensive/unnecessary holidays because they can't actually afford to buy houses and plan ahead for a long term future.

[Dave2002]

I'm in France. We only invested in a WiFi radio last Christmas.

What! So long ago! Do the IP routers to France filter them out? Could be a new market there

[Frances_iom]

Why write this stuff, if you don't really believe it? (Freer-spending 20-35?! Sheltered life some people...)

obviously depends on where you live - I agree not all 20-35's are free spenders but those in good jobs (a significant minority in the SE + also in other finance/software industies) appear to be from my experience - look at the fast takeup of new gadgets, look at the takeup of ostentatious new cars etc - listen to others on the trains out of London and think how much they have spent on that holiday etc - all those newly opened coffee shops with expensive coffee need significant numbers of customers.

Re BBC privatisation - R1 is basically a commercial music pusher, R2 seems to be gearing very much towards that - once you have significant takeup of digital services the demand for a change from a licence fee for TV will be impossible to reject - then the two options for mass appeal channels appear to be tax-funded or advert funded - the latter will inherently drive standards down, the former will produce a state driven propoganda channel, the supposed arms-length distancing of the BBC from government spin was destroyed by the last labour government and the new funding arrangement - R3 could become an internet only subscription channell but I can't see that surviving for long

[Resurrection Man]

.... R3 could become an internet only subscription channell but I can't see that surviving for long

That would make an interesting subject for a Forum poll! Trouble is it might give them ideas.

Intrigued to hear about the new car brand 'Ostentatious', though. Is it Korean or one of the new Indian marques?

[Frances_iom]

Intrigued to hear about the new car brand 'Ostentatious', though. Is it Korean or one of the new Indian marques?

sorry no merely that I have a dictionary - maybe unlike others I don't need to show off

[bwhitjo]

Discontinued? Alas, no. It sometimes seems that they are aiming for a series of trails with a bit of music in between.

[Nick Armstrong]

Is it Ian Skelly doing the links between programmes this evening? If so, he (or whoever it is) deserves a and a and the award for Trailer Put Down of the year...

Just before the concert at 19h30 came a truly terrible trailer for some programme at the weekend where "Celebs" play a concert having tried to learn the piano, the trailer featuring "Petroc" in his most idiotically pompous "trailer voice" announcing this absurdly as the "climax of the piano season"...

I was preparing to hurl abuse or something more concrete when Mr Skelly (or whoever it was) was unable to resist The Perfect Put-down:

"Climax or car-crash?"...

[kernelbogey]

Yes it was Ian Skelly. I enjoyed it too, Calibs.

[jayne lee wilson]

Is it Ian Skelly doing the links between programmes this evening? If so, he (or whoever it is) deserves a and a and the award for Trailer Put Down of the year...

Just before the concert at 19h30 came a truly terrible trailer for some programme at the weekend where "Celebs" play a concert having tried to learn the piano, the trailer featuring "Petroc" in his most idiotically pompous "trailer voice" announcing this absurdly as the "climax of the piano season"...

I was preparing to hurl abuse or something more concrete when Mr Skelly (or whoever it was) was unable to resist The Perfect Put-down:

"Climax or car-crash?"...

Yes, just excellent! Message to R3 - THAT'S the way we like it.

[Don Petter]

Yes, just excellent! Message to R3 - THAT'S the way we like it.

We'd like it even more if he didn't have the trailer to put down in the first place.

[Sir Velo]

Good to see that the makers of the trailers for "Your Call" have a healthy slice of self deprecating irony, with a nod to folks on these boards. The latest trailer finds SM-P and PT exhorting listeners to phone in a request in order to start the morning with "something different". The choice of music which accompanies this exhortation are such rarities as the 1812, Spring, a Slavonic Dance and, of course, that old fave, Blow the Wind Southerly.

[Resurrection Man]

....
How far is this the new, fast-moving, commercially-oriented audience which the BBC is moving with the times to cater for; ....

Precisely. It seems to me that RW et al with all these 'twits' and 'txts' are trying to aim at a younger audience....that very same younger audience who, according to the figures, are listening less and less to the radio.

[Resurrection Man]

..... (recall that advertisers want the freer spending 20-35 age group).....

Mmmm...not so sure. Many grey panthers have quite a lot of disposable income. Your age group, according to some figures, are struggling.

But I agree with your general tenet. As Martha Reeves once said "I have always thought music as a way out of the ordinary mundane obligations of life." The BBC seem hellbent on proving the opposite.

[teamsaint]

wandering off topic, but if its true that 20-35's are freer spending, and it may well be, its probably due to the fact that most of them don't have a cat in hell's chance of buying their own home.
Don't think its got much to do with R3 listening habits though !!