Annoying R3 Trailers

[vinteuil]

You won't be old enough to remember this one from the 1950s:

"You'll look a little lovelier each day
With fabulous pink Camay".

... but cf a nice obituary in The Times last week for Rosemary Squires [1928-2023], queen of the jingles, whose wholesome singing of -
“Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid”, recorded in 1960 ,was still being played forty years later...

.

[Serial_Apologist]

There used to be some with what I thought of as the "Cadbury's Milk Tray" voice. I for one have a built-in resistance to this kind of blatant marketing.

You won't be old enough to remember this one from the 1950s:

"You'll look a little lovelier each day
With fabulous pink Camay".

[french frank]

It would seem someone at the Beeb is really keen on the M&S adverts and has been able to indulge/push their liking, as it's been used as a technique for other programme adverts.

There used to be some with what I thought of as the "Cadbury's Milk Tray" voice. I for one have a built-in resistance to this kind of blatant marketing.

[oddoneout]

That all pervasive Night Tracks trail complete with breathy voiceover that’s just been on again wins the award for most counter productive promo of the year.

It would seem someone at the Beeb is really keen on the M&S adverts and has been able to indulge/push their liking, as it's been used as a technique for other programme adverts.

[Ein Heldenleben]

That all pervasive Night Tracks trail complete with breathy voiceover that’s just been on again wins the award for most counter productive promo of the year.

[JasonPalmer]

Noticed two trails for planet earth III on tv lastnight, i presume they see a boom in the stats of people watching the program on iplayer after the adverts. I presume this is why three push the sounds app too, i prefer to listen via the website if i have missed something. I heard several trails for african classical music but never listened to the program. All those graphs showing listeners / watchers of tv increase after a trail must make it an easy sell in bbc strategy meetings,

[smittims]

I agree. It's especially annoying when there is no warning. They already play a piece of music with no announcement, so one cannot always tell that it's the start of an advert. I suspect this is deliberate. I'm sure advertisers would prefer (if they were allowed ) to insert their adverts into the middle of a film without a pause. Some adverts are made cleverly to look like the surrounding programme, as I've noticed when editing them out of a recorded programme .

[oddoneout]

I don't watch very much TV now, but in recent years I increasingly found myself thinking that there was no point seeing the heavily promoted programmes as I'd already seen all the best bits in the advertising clips...
There is a major difference between the TV and radio adverts - the timing(placement) - and as far as I'm concerned it's a very significant difference. On TV they come at known points, between the programmes on BBC and in the advert slots on commercial channels. The R3 ones are inserted at random points, with no reference to the music they grate/crash against. The use of the mute button also differs - with TV there's still the visual clue as to when to unmute, with radio it's a case of guessing, so the annoyance may still be in action or the next piece of music has already started. Tiresome for the morning schedules but unforgivable in my opinion for something that still bills itself as "Afternoon Concert".

[Old Grumpy]

The trouble with R3 and other BBC trails is that they tell you more about the trail than the programme trailed. And that goes for other channels too, btw, to which the BBC has either descended or ascended. I'm thinking of those ubiquitous fast shuffles through unbroken sequences of mini-clips from programmes which are either documentaries, dramas or sport, none of them titled, presumably trumpeting HOW EXCITING the network's fare is or is to be.

Certainly true of many of the numerous Freeview/Freesat channels now available...


... I'm already sick of the ITVx trails!

[Old Grumpy]

....well he has succeeded

[Serial_Apologist]

I think there is something quite important here . Saying that a programme is on BBC Sounds would only come as a surprise to a newly arrived Martian quite unaware that such a service existed. This Sounds promo / talkup has become the Radio equivalent of a US teenager saying “like” every other word.

Whereas a trail for an untransmitted programme may alert you to something of interest. For example this week’s Opera On 3 La Forza del Destino was trailed only briefly - I heard one this Sat am. And listened to the opera . Why not just look at a guide ? Well the newspaper guides are too sketchy , the Radio TImes web page is the worst designed and least user friendly * I’ve come across. Ditto the schedule pages on Sounds which are only marginally better.

* an assertion confirmed to me by a sub who worked on it incidentally.

The trouble with R3 and other BBC trails is that they tell you more about the trail than the programme trailed. And that goes for other channels too, btw, to which the BBC has either descended or ascended. I'm thinking of those ubiquitous fast shuffles through unbroken sequences of mini-clips from programmes which are either documentaries, dramas or sport, none of them titled, presumably trumpeting HOW EXCITING the network's fare is or is to be.

[Ein Heldenleben]

So What....reading you, making a case for trails is hastily becoming more annoying than R£3 trails....

I think there is something quite important here . Saying that a programme is on BBC Sounds would only come as a surprise to a newly arrived Martian quite unaware that such a service existed. This Sounds promo / talkup has become the Radio equivalent of a US teenager saying “like” every other word.

Whereas a trail for an untransmitted programme may alert you to something of interest. For example this week’s Opera On 3 La Forza del Destino was trailed only briefly - I heard one this Sat am. And listened to the opera . Why not just look at a guide ? Well the newspaper guides are too sketchy , the Radio TImes web page is the worst designed and least user friendly * I’ve come across. Ditto the schedule pages on Sounds which are only marginally better.

* an assertion confirmed to me by a sub who worked on it incidentally.

[eighthobstruction]

....well he has succeeded

[Old Grumpy]

So What....reading you, making a case for trails is hastily becoming more annoying than R£3 trails....

https://youtu.be/yaAQp5Q8TIM?si=ruQOploIwH6t0pnn

[eighthobstruction]

The listening service ended by saying all the previous episodes are on bbc sounds, a trail.

So What....reading you, making a case for trails is hastily becoming more annoying than R£3 trails....