Annoying R3 Trailers

[french frank]

Call me cynical but I doubt they have any meaningful stats about the effect of adverts on the R3 audience, although they might have numbers for the radio output in general. Any numbers are likely to be the number of complaints received - although I'm not sure they even record those now as communications don't even get an auto - reply in my (admittedly now limited due to seeming pointlessness) experience.

I have said before - and have no reason to believe I had dreamt the fact - the controller of R3 (then RW) told me that trails (even back in 1891 ) made no difference to audience size. Built trails were then produced by a named staff member who held a degree in music. I stated my opinion (on the BBC messageboard) that the said person should demand a "proper" job and was reprimanded by a messageboard supervisor for being "rude". Moi? Rude? Not sure who I was being rude to in suggesting that a music graduate was worth a better job than making trails.

[oddoneout]

I presume these "coming up" nudges work according to listener stats which is why they do them.

Call me cynical but I doubt they have any meaningful stats about the effect of adverts on the R3 audience, although they might have numbers for the radio output in general. Any numbers are likely to be the number of complaints received - although I'm not sure they even record those now as communications don't even get an auto - reply in my (admittedly now limited due to seeming pointlessness) experience.

[kernelbogey]

Sunday Breakfast... and every link so far (0730) seems to be a 'talking-up' point.

Martin has never in my experience done this so frequently.... I suspect (as I've said above) an ukase....

[JasonPalmer]

I presume these "coming up" nudges work according to listener stats which is why they do them.

[Pulcinella]

I too have noticed this: just from listening to Sunday Breakfast - with my favourite and soon-to-be-let-go-from-it presenter Martin Handley - these 'talkings up' of coming broadcasts seem to be becoming more frequent. Fair enough for Martin to mention Wigmore Hall recitals et al that he has himself presented. But I can't help thinking that an ukase has come from on high for producers to scour the upcoming schedule and shoehorn in pieces of music whose link can offer the opportunity of a talking-up. ('And talking of Mozart, on Radio 3 on Wednesday afternoon....' etc.)

They just increase the already too high talk to music ratio imho.
I'd say they're a turn-off but I rarely turn on these days.

[kernelbogey]

In recent days there have been more instances of presenters doing a bit of live promo activity - informal brief mention of one or two programmes coming up later in the day....

I too have noticed this: just from listening to Sunday Breakfast - with my favourite and soon-to-be-let-go-from-it presenter Martin Handley - these 'talkings up' of coming broadcasts seem to be becoming more frequent. Fair enough for Martin to mention Wigmore Hall recitals et al that he has himself presented. But I can't help thinking that an ukase has come from on high for producers to scour the upcoming schedule and shoehorn in pieces of music whose link can offer the opportunity of a talking-up. ('And talking of Mozart, on Radio 3 on Wednesday afternoon....' etc.)

[french frank]

I'm quite happy with that approach as it isn't disruptive but my suspicious mind is wondering why it is happening. If it reduced the repetitive adverts that would be a win, but I think it might be in addition, so a further erosion of time for content - as a way of catching those of us who disengage from the prepared ones?

It might be further cost-cutting - built trails cost money - but not if they are an addition.

[oddoneout]

In recent days there have been more instances of presenters doing a bit of live promo activity - informal brief mention of one or two programmes coming up later in the day or possibly the following day(as used to happen many moons ago) - no music/noises off and not repetitive. I'm quite happy with that approach as it isn't disruptive but my suspicious mind is wondering why it is happening. If it reduced the repetitive adverts that would be a win, but I think it might be in addition, so a further erosion of time for content - as a way of catching those of us who disengage from the prepared ones?

[eighthobstruction]

Jason

Your constant trails for R3 trails on the 'Annoying R3 trails' thread are getting as annoying as people find the R3 trails themselves. It's not clear to me whether your signature: "Annoyingly listening to and commenting on radio 3..." means you are annoying to yourself or whether you are trying to annoy others. Neither is recommended.

Yep....thank you ff and vint's.........

[Ein Heldenleben]

Jason

Your constant trails for R3 trails on the 'Annoying R3 trails' thread are getting as annoying as people find the R3 trails themselves. It's not clear to me whether your signature: "Annoyingly listening to and commenting on radio 3..." means you are annoying to yourself or whether you are trying to annoy others. Neither is recommended.

Perhaps annoyingly I find them rather amusing. It’s a sort of meta-trailing - mentioning a trail that has already gone out especially the In Tune trail which is never the same twice . He’s not the only one guilty of redundant repetition.
The Night tracks trail remains a major irritant,

[AuntDaisy]

Thank you, french frank & vinteuil.

[french frank]

Afternoon concert just promoted this evenings in tune, marvellous.

Jason

Your constant trails for R3 trails on the 'Annoying R3 trails' thread are getting as annoying as people find the R3 trails themselves. It's not clear to me whether your signature: "Annoyingly listening to and commenting on radio 3..." means you are annoying to yourself or whether you are trying to annoy others. Neither is recommended.

[vinteuil]

Afternoon concert just promoted this evenings in tune, marvellous.

... curious, I had not really expected to encounter trolls among the civilized inhabitants of radio three land. I learn...

[JasonPalmer]

Afternoon concert just promoted this evenings in tune, marvellous.

[vinteuil]

.trails are cool, bring it on i say

... what does that even mean?

.