Pedants' Paradise

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  • kernelbogey
    Full Member
    • Nov 2010
    • 5735

    Adverb/adjective abuse:

    Don't drive tired (Hampshire Police* signs)
    Food delivered easy (Ad for Uber Food)
    Find your happy (Rightmove ad campaign)

    I take the first to be a combination of ignorance and the character limitations of the electronic sign it appears on.

    The second and third are from copywriters bending the rules for effect. Obviously this use of ad media will be a continuing language developer.

    And all three are comprehensible!

    Nonetheless

    [Edit: * or possibly Highways Agency, Constable]

    Comment

    • jean
      Late member
      • Nov 2010
      • 7100

      Nothing wrong with the first of those, surely?

      It's about the condition you're in when you drive (or don't), not about your way of doing it!

      Comment

      • Bryn
        Banned
        • Mar 2007
        • 24688

        Originally posted by jean View Post
        Nothing wrong with the first of those, surely?

        It's about the condition you're in when you drive (or don't), not about your way of doing it!
        Surely it should be "Don't drive untyred" or "Don't drive when [or if] tired".

        Comment

        • french frank
          Administrator/Moderator
          • Feb 2007
          • 30209

          Just realised, after reading Jean's, that I hadn't posted this and been sidetracked by several other things

          Originally posted by kernelbogey View Post
          Adverb/adjective abuse:

          Don't drive tired (Hampshire Police* signs)
          Is 'tired' ungrammatical? It is an adjective which could be read as an adjective in the sense of 'Don't drive [when you are] tired.'

          Originally posted by kernelbogey View Post
          Food delivered easy (Ad for Uber Food)
          Find your happy (Rightmove ad campaign)
          I don't think the meaning of the first is fully comprehensible. Easy for Uber? Easy to get delivered for the customer? The second is … presumptuously silly.
          It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.

          Comment

          • kernelbogey
            Full Member
            • Nov 2010
            • 5735

            Originally posted by french frank View Post
            Is 'tired' ungrammatical?
            I think so, even though the meaning is clear.

            Originally posted by french frank View Post
            I don't think the meaning of the first is fully comprehensible. Easy for Uber? Easy to get delivered for the customer? The second is … presumptuously silly.
            'Presumptuously' -

            Comment

            • jean
              Late member
              • Nov 2010
              • 7100

              Originally posted by kernelbogey View Post
              I think so...
              You could say it's elliptical, but in what way is it ungrammatical?

              Comment

              • kernelbogey
                Full Member
                • Nov 2010
                • 5735

                Originally posted by jean View Post
                Nothing wrong with the first of those, surely?

                It's about the condition you're in when you drive (or don't), not about your way of doing it!
                Yes that's the meaning, and it is unambiguous. But it makes me think that we now adjust our comprehension by reference to the medium. So this is - despite being on a c 4' x 6' electronic sign - a form of text speak.

                (I think I'll go have a little lie-down now.

                Comment

                • kernelbogey
                  Full Member
                  • Nov 2010
                  • 5735

                  Originally posted by jean View Post
                  You could say it's elliptical, but in what way is it ungrammatical?
                  Well (delaying my lie-down) you wouldn't say or write 'a tired drive', or 'I drive erratic'. Surely tired can only be an adjective, no?

                  My bed calls....

                  Comment

                  • jean
                    Late member
                    • Nov 2010
                    • 7100

                    Originally posted by kernelbogey View Post
                    Well (delaying my lie-down) you wouldn't say or write...I drive erratic'.
                    No, but that's largely because 'erratic' is an adjective usually applied to people's behaviour rather than to the people themselves. So if you wanted to describe your way of driving rather than the condition you were in when you did it, an adverb would indeed be what you'd need.

                    But you might well say (or write) 'I drove home drunk last night'. Though I hope you would not have occasion to!

                    Comment

                    • french frank
                      Administrator/Moderator
                      • Feb 2007
                      • 30209

                      Originally posted by kernelbogey View Post
                      Surely tired can only be an adjective, no?
                      Yes, but my argument (and I think jean's) is that it's being used as an adjective, not an adverb. It's not qualifying driving (verb), but the driver (adjective), who is being addressed by the imperative.

                      I go weary and dispirited to the scaffold. I go, weary and dispirited, to the scaffold.
                      It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.

                      Comment

                      • gradus
                        Full Member
                        • Nov 2010
                        • 5601

                        Don't get too hung-up.

                        Comment

                        • french frank
                          Administrator/Moderator
                          • Feb 2007
                          • 30209

                          Originally posted by gradus View Post
                          Don't get too hung-up.
                          Always highly strung, me.
                          It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.

                          Comment

                          • Padraig
                            Full Member
                            • Feb 2013
                            • 4220

                            Originally posted by french frank View Post
                            Always highly strung, me.
                            Could 'strung' be a past participle used as an adjective - a verbal adjective?
                            Similarly, 'tired'?

                            Comment

                            • french frank
                              Administrator/Moderator
                              • Feb 2007
                              • 30209

                              Originally posted by Padraig View Post
                              Could 'strung' be a past participle used as an adjective - a verbal adjective?
                              Similarly, 'tired'?
                              And if highly, why not bigly?
                              It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.

                              Comment

                              • Serial_Apologist
                                Full Member
                                • Dec 2010
                                • 37560

                                Originally posted by french frank View Post
                                And if highly, why not bigly?
                                largely, surely?

                                Comment

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