I would venture to suggest that there are basically 4 different groups of Radio 3 listeners.
Group 1 tends to rely on it to provide a pleasant but also informative background to other activities and will listen to Breakfast and some of Essential Classics. Some of this group may return for In Tune and the Mixtape.
Group 2 is ready for more substantial fare after a while - some folk sooner than others - but has to wait until the afternoon concert or opera and the evening concert.
Group 3 can't or don't tune in at all during the day, and relies on Radio 3 to get it through all, or much, of the evening.
Group 4 tends to to listen to more specialized, less 'mainstream' offerings which are unlikely to be scheduled during the day.
Some people may belong to more than one of these groups, but perhaps very few belong to all. It seems to me that very little effort is made by programmers to encourage listeners who belong to just one or two groups to experiment and broaden their musical interests. There's no smooth transition from morning to afternoon or from afternoon to evening, and I suspect that repeated 'trails' do more to irritate listeners than encourage them to try something different.
Composer of the Week and the Lunchtime Concert, which I often listen to with much pleasure, are excellent in themselves but I don't think they necessarily encourage listeners to stay for the afternoon concert. (I was tempted to introduce a fifth, '12 till 2' group). In Tune and the Mixtape clearly seek to keep Group 2 listeners on board while re-engaging with some Group 1 listeners, but I suspect that Group 3 listeners are more likely to wait until 7.30 p.m.
Speaking for myself, this 'compartmentalization' of Radio 3's output merely encourages me to engage in DIY programming via my CD and DVD collections and the internet. While this doesn't bother me that much, I do wonder whether it means that Radio 3 will fail to encourage to people to discover, and then EXPLORE, classical music.
Group 1 tends to rely on it to provide a pleasant but also informative background to other activities and will listen to Breakfast and some of Essential Classics. Some of this group may return for In Tune and the Mixtape.
Group 2 is ready for more substantial fare after a while - some folk sooner than others - but has to wait until the afternoon concert or opera and the evening concert.
Group 3 can't or don't tune in at all during the day, and relies on Radio 3 to get it through all, or much, of the evening.
Group 4 tends to to listen to more specialized, less 'mainstream' offerings which are unlikely to be scheduled during the day.
Some people may belong to more than one of these groups, but perhaps very few belong to all. It seems to me that very little effort is made by programmers to encourage listeners who belong to just one or two groups to experiment and broaden their musical interests. There's no smooth transition from morning to afternoon or from afternoon to evening, and I suspect that repeated 'trails' do more to irritate listeners than encourage them to try something different.
Composer of the Week and the Lunchtime Concert, which I often listen to with much pleasure, are excellent in themselves but I don't think they necessarily encourage listeners to stay for the afternoon concert. (I was tempted to introduce a fifth, '12 till 2' group). In Tune and the Mixtape clearly seek to keep Group 2 listeners on board while re-engaging with some Group 1 listeners, but I suspect that Group 3 listeners are more likely to wait until 7.30 p.m.
Speaking for myself, this 'compartmentalization' of Radio 3's output merely encourages me to engage in DIY programming via my CD and DVD collections and the internet. While this doesn't bother me that much, I do wonder whether it means that Radio 3 will fail to encourage to people to discover, and then EXPLORE, classical music.
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