What's the point of TV ads?

[oddoneout]

At the end of the day (there's a hackneyed phrase) whether to bother with a PPI claim would surely depend on whether on felt that the financial product had either been grossly overcharged, or did not serve its purpose. I really can't remember what cards or mortgages we had during the periods when PPI was an issue. On balance I think I'm still prepared to let this one rest. Of course it might have been significant for some people who had large sums involved.

Saddo that I am I know that I can't hope for a payout. I declined when it was offered on various products - the one company(home shopping) that said pay it or you can't have an account didn't get my business. We looked into it for credit card and mortgage 30 plus years ago but quickly realised the waiting period was prohibitive and in any case it would never pay out due to self employment/contract working arrangements. The credit card company did try it on more than once, but the necessary monthly statement checking picked it up and words were had.

[cloughie]

At the end of the day (there's a hackneyed phrase).

Midnight? Which day the end of one day is the start of another. 12.00pm - doesn’t exist!

[Dave2002]

Has anyone seen the hotels.com advert? You’ll know the one. Can’t see how that works at all. Except perhaps by people like me mentioning it ...

[MrGongGong]

Has anyone seen the hotels.com advert? You’ll know the one. Can’t see how that works at all. Except perhaps by people like me mentioning it ...

That works by exactly what you just said
It makes it come up first in a search
and as most folks when looking for things only chose the first things on the list then hey presto

It also explains why Arnold is a more popular composer than Xenakis

[LMcD]

TV advertisement breaks are useful inasmuch as, by dint of careful planning, I can now make the lady wife and myself a cup of tea each and be back in my chair just as the last advert finishes.

[Serial_Apologist]

TV advertisement breaks are useful inasmuch as, by dint of careful planning, I can now make the lady wife and myself a cup of tea each and be back in my chair just as the last advert finishes.

Just two TV ad breaks allow me to 1) Make the bed, 2) Wash the breakfast dishes etc, 3) Get dressed: things I would otherwise think I was wasting time on doing.

[LMcD]

Just two TV ad breaks allow me to 1) Make the bed, 2) Wash the breakfast dishes etc, 3) Get dressed: things I would otherwise think I was wasting time on doing.

Who says we're finished as a nation? With our sort of 'can-do' attitude there could be a bright future ahead of us.

[Dave2002]

That works by exactly what you just said
It makes it come up first in a search
and as most folks when looking for things only chose the first things on the list then hey presto

It also explains why Arnold is a more popular composer than Xenakis

I fear you are right. Also, now that we "know" that google spies on our emaiis (and it's probably not the only one) that could well drive such websites further up the charts. Thus someone has discovered a way of getting perhaps a large magnifier effect. That particular one is peculiar because it seems to present the characteristics opposite to (hopefully) the site it's trying to promote. A few others are odd too, though not to the same extent - with no obvious link to the products and services, and not always a clear lifestyle or "want" image - (e.g. sex, food) connection.

In the case of Arnold/Xenakis I think the alphabetic ordering isn't the only reason why one is more popular than the other. However I do like some of the music by both of these, but arguably dislike more by Arnold, some of which I find boring or banal. Indeed I think a possible counter example might be Beethoven/Wagner. I believe that at the Proms at least Wagner has been at the top of the pile for a long while - to my astonishment when I first read about that.

[kernelbogey]

Just to show how useful TV adverts can be ...
(1) I got tired of going to our local Co-op optician only to be told that I needed a new, expensive pair of glasses every time (subsequent experience confirmed my suspicions that this wasn't true). I'm a regular watcher of 'Countdown' which was sponsored by Specsavers at the time, so I remembered that we have a branch in our High Street. I wish I'd 'gone to SpecSavers' much earlier, as they're cheaper, they're very professional and very thorough and they don't tell you that you need a new pair of spectacles when you don't.
(2) I was finally persuaded by a TV advert by the Financial Conduct Authority to see whether I was entitled to PPI compensation, I applied direct to the card issue and after a remarkably straightforward procedure I received a very nice 4-figure sum (I had to pay 8% tax but no other charges were applied).

I was told recently by a friend whose work is in management training - so he meets a lot of people from many industries - that marketing people now consider the principal function of (any) advertising to be brand awareness.

That is, when you think you want to book a hotel in a another country, for example, you may click on the website of a provider whose ad you have seen repeatedly.
(See LMcD (1).)

I prefer to watch BBC channels on the whole, but nonetheless am exposed to some tv advertising, and have to admit that the brand awareness thing works; it requires mindfulness of this influence to be more selective/adventurous.

[ahinton]

There




isn't




one...