Scala Radio

[cat]

Could I put some perspective on this (and by the way, it's Scala Radio not Radio Scala!)?

1. This is the first published rating for Scala, since it is a half yearly figure, not a quarterly one, and it launched in March. Therefore its very first weeks are included in this average.

2. Scala is digital only, unlike Radio 3. The BBC's digital only stations mostly get lower listening figures than those which are analogue and digital.

3. Those who did tune in to Scala listened on average for 5.3 hours per week, compared with Radio 3's 6.6 hours. The BBC's 1Xtra and Asian Network which have been established for years have lower figures than that.

4. Scala is owned by Bauer Media and competes legitimately with Global's Classic FM. It does not seek to compete with BBC Radio 3 and would not want Radio 3 to compete with Scala. If BBC Radio 2 offered classical music it would resemble Scala. Or, as regards Radio 3, "We know our place."

In short, it's early days!

Their name is a bit useless, it doesn't convey anything. My mum saw the name on her set and thought it was a foreign language station.

Should've gone with "Orchestral Manoeuvres in the DAB" or something.

[cloughie]

- and in the naive belief that they're not "dumbing down", but "offering a more attractive service for today's listeners".

How I long for a radio station which would go back to providing a service for yesterday’s listeners ( yes I know that Ferney’s comment was 16 months old - and I hope that all is well with him!)

[antongould]

How I long for a radio station which would go back to providing a service for yesterday’s listeners ( yes I know that Ferney’s comment was 16 months old - and I hope that all is well with him!)

I assume Yesterday’s listener was listening to Alkers yesterday ...

[french frank]

I assume Yesterday’s listener was listening to Alkers yesterday ...

Very droll, yr lordship

[antongould]

Very droll, yr lordship

Hardly your Ladyship

[cloughie]

I assume Yesterday’s listener was listening to Alkers yesterday ...

Yes, indeed, I fear it could become addictive - wish she’d choose Mozart with less rush in it - that Rene Jacobs 40th was not to my taste at all - quite like the croissant corner but I could have done with one of the afore mentioned to go with my early lid of Yorksihire Gold!

[french frank]

Yes, indeed, I fear it could become addictive

It's called brainwashing. Keep feeding them mentally with what they don't like until, failing any alternative, they'll just get used to it.

[cloughie]

It's called brainwashing. Keep feeding them mentally with what they don't like until, failing any alternative, they'll just get used to it.

Not really - it’s just better than Radio Cornwall’s lousy pop playlist and the current shouty presenter.