Scala Radio

[cloughie]

A couple of days ago I saw a TV advertisement promoting Scala Radio. The emphasis was heavily on the presenters. I'm just wondering whether this advertisement comes in response to their latest listening figures, which they may have seen prior to their publication today. The good news, I guess, is that their market share is steady at 0.1%, but the other graphs paint a gloomy picture.

How does the 0.1% compare with CFM or Radio 3?

[LMcD]

How does the 0.1% compare with CFM or Radio 3?

Radio 3: 1.3%, CFM: 4%.

[cloughie]

Radio 3: 1.3%, CFM: 4%.

Thanks! Looks like Scala has someway to go then!

[LMcD]

Thanks! Looks like Scala has someway to go then!

They're clearly still on the bottom rung of the ladder.

[Old Grumpy]

They're clearly still on the bottom rung of the ladder.

Oh dear...

...I'll deescalate my previous escalation (#101) and send it to the room of the same number

OG

[statisticus]

How does the 0.1% compare with CFM or Radio 3?

Could I put some perspective on this (and by the way, it's Scala Radio not Radio Scala!)?

1. This is the first published rating for Scala, since it is a half yearly figure, not a quarterly one, and it launched in March. Therefore its very first weeks are included in this average.

2. Scala is digital only, unlike Radio 3. The BBC's digital only stations mostly get lower listening figures than those which are analogue and digital.

3. Those who did tune in to Scala listened on average for 5.3 hours per week, compared with Radio 3's 6.6 hours. The BBC's 1Xtra and Asian Network which have been established for years have lower figures than that.

4. Scala is owned by Bauer Media and competes legitimately with Global's Classic FM. It does not seek to compete with BBC Radio 3 and would not want Radio 3 to compete with Scala. If BBC Radio 2 offered classical music it would resemble Scala. Or, as regards Radio 3, "We know our place."

In short, it's early days!

[Old Grumpy]

Could I put some perspective on this (and by the way, it's Scala Radio not Radio Scala!)?

1. This is the first published rating for Scala, since it is a half yearly figure, not a quarterly one, and it launched in March. Therefore its very first weeks are included in this average.

2. Scala is digital only, unlike Radio 3. The BBC's digital only stations mostly get lower listening figures than those which are analogue and digital.

3. Those who did tune in to Scala listened on average for 5.3 hours per week, compared with Radio 3's 6.6 hours. The BBC's 1Xtra and Asian Network which have been established for years have lower figures than that.

4. Scala is owned by Bauer Media and competes legitimately with Global's Classic FM. It does not seek to compete with BBC Radio 3 and would not want Radio 3 to compete with Scala. If BBC Radio 2 offered classical music it would resemble Scala. Or, as regards Radio 3, "We know our place."

In short, it's early days!

Fair enough, Statisticus, and welcome to the fold. As you will see, if you peruse some of the other threads, there is a fair amount of disgruntlement regarding Radio 3 among members as well!

OG

[cloughie]

Could I put some perspective on this (and by the way, it's Scala Radio not Radio Scala!)?

1. This is the first published rating for Scala, since it is a half yearly figure, not a quarterly one, and it launched in March. Therefore its very first weeks are included in this average.

2. Scala is digital only, unlike Radio 3. The BBC's digital only stations mostly get lower listening figures than those which are analogue and digital.

3. Those who did tune in to Scala listened on average for 5.3 hours per week, compared with Radio 3's 6.6 hours. The BBC's 1Xtra and Asian Network which have been established for years have lower figures than that.

4. Scala is owned by Bauer Media and competes legitimately with Global's Classic FM. It does not seek to compete with BBC Radio 3 and would not want Radio 3 to compete with Scala. If BBC Radio 2 offered classical music it would resemble Scala. Or, as regards Radio 3, "We know our place."

In short, it's early days!

Thanks for that statisticus. Unfortunately R3 will voluntarily, and totally unnecessarily, compete with anyone and continually dumb down its output making listening less attractive.

[ferneyhoughgeliebte]

Thanks for that statisticus.

Unfortunately R3 will voluntarily, and totally unnecessarily, compete with anyone and continually dumb down its output making listening less attractive.

- and in the naive belief that they're not "dumbing down", but "offering a more attractive service for today's listeners".

[oddoneout]

- and in the naive belief that they're not "dumbing down", but "offering a more attractive service for today's listeners".

Here today, gone tomorrow? Perhaps if they put more effort into offering an attractive service for those who are already listening they might do better, and lose fewer along the way?

[antongould]

I see the Boy Mayo has jumped ship ..... couldn’t match the magnificent Alkers obviously

[Bryn]

I see the Boy Mayo has jumped ship ..... couldn’t match the magnificent Alkers obviously

Hmm. A failure to hold the Mayo, eh?

[french frank]

I see the Boy Mayo has jumped ship ..... couldn’t match the magnificent Alkers obviously

?

This press release is dated 18 Feb 2021:

"Simon Mayo, who as previously announced will be taking a step back from his weekday show, will launch a new Saturday afternoon show from April. Simon Mayo’s Essential Albums will showcase the ultimate classical albums, from landmark recordings to innovative new releases. Whether you’re looking for a place to start in the world of classical music, or you’ve been building up your collection for decades, this show celebrates the finest must-have pieces and performances. Featuring full works and listener recommendations, Simon Mayo offers a Saturday afternoon of musical escapism."

[antongould]

?

This press release is dated 18 Feb 2021:

"Simon Mayo, who as previously announced will be taking a step back from his weekday show, will launch a new Saturday afternoon show from April. Simon Mayo’s Essential Albums will showcase the ultimate classical albums, from landmark recordings to innovative new releases. Whether you’re looking for a place to start in the world of classical music, or you’ve been building up your collection for decades, this show celebrates the finest must-have pieces and performances. Featuring full works and listener recommendations, Simon Mayo offers a Saturday afternoon of musical escapism."

All is confusion ff - Sunday Times makes no mention of the Saturday show but says he is “ ... to do drivetime on sister station Greatest Hits Radio” - which I presume isn’t Janacek’s Greatest Hits ....

[french frank]

All is confusion ff - Sunday Times makes no mention of the Saturday show but says he is “ ... to do drivetime on sister station Greatest Hits Radio” - which I presume isn’t Janacek’s Greatest Hits ....

You can message Simon and ask him, Gouldy. Scala and GHR/Planet Radio both Bauer Radio.