Originally posted by Serial_Apologist
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On reflection I don't have much to say
The R3 overall reach at 1.703m is very much at the lower end of what it has recorded in the past 10 years. In 2013 all radio reached 91% of the population; in these figures it reached 88% but that fluctuates and against that, actual reach as against the percentage is up by almost a million - due to population growth. My feeling is that local fluctuations (relating to a particular station) are largely due to local changes: e.g R2's drop is attributed to the departure of Ken Bruce, with an associated rise in Greatest Hits.
There's not a lot that can be reliably explained by R3's low figure (it was 1.995m in 2013). What I see is that Q on Q the Breakfast figure was virtually static this quarter (up to 622k from 620k), Y on Y it's down (from 696k to 622k). BUT, look back at 2013, the June figure was similar to 2023 at 615k; however, that was a very low firgure compared with Q on Q (704k) and Y on Y (723k). In that light Breakfast hasn't done that well over ten years, especially as the goal has apparently been to widen/extend the audience. And Classic FM seems to have lost proportionately even more.
I would explain this as the pressure of more and more popular music adding to the available 'casual listening' output. To take BBC 6 Music as an example, in June 2013 it recorded a reach of 1.792m; this year it was 2.669m. So it appears that R3's move to 'casual listening' in the end can't compete.It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by antongould View PostIdle thought from an idle person do proportionally more people listen to R3 on Sounds exclusively than they do other stations …… ?????It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by antongould View Post
you tell me .. and oh thanks for the summary …..
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Originally posted by antongould View Post
you tell me .. and oh thanks for the summary …..
If that is the reason (and it is mere speculation), it might indicate that Radio 3 is catering for an audience of great diversity in its musical tastes (everything from Dialogues des Carmélites to Happy Harmonies to Sound of Gaming) rather than conceiving of the station more traditionally as a home for a particular type of audience or for restricted styles of music (e.g.classical/jazz/world).It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by antongould View PostIdle thought from an idle person do proportionally more people listen to R3 on Sounds exclusively than they do other stations …… ?????
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Originally posted by edashtav View Post
Yed, indeed… from a Serial Apologist!
On the news this morning, if I've got this right, it was reported that more and more listeners and viewers (presumably) over the age of 60 are now consuming broadcasts via Sounds, podcasts, iplayers and so on, rather than in real time. As regards french frank's hunch that this might indicate a broadening of tastes, for my own part I sometimes do prefer scrolling in order to avoid specific works of a given concert, say, if there is one piece of particular interest to me.Last edited by Serial_Apologist; 03-08-23, 16:29.
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Originally posted by Pulcinella View Post
Not wanting to put words in your mouth, but are you asking if more people (proportionately?) listen to R3 on Sounds via catch-up rather than live, compared to other stations, and are these numbers included?It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by antongould View Post
I was - excuse my Non-EnglishIt isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by french frank View PostI can only speculate. If Radio 3 is listened to disproportionately more on Sounds rather than live, it might suggest for example that a higher proportion of listeners are deliberately avoiding a live programme and selecting something more to their taste: e.g. someone avoiding the lunchtime concert or Composer of the Week and listening to Essential Classics or Downtime Symphony; or someone avoiding Essential Classics or Downtime Symphony and listening to Composer of the Week or Through the Night.
If that is the reason (and it is mere speculation), it might indicate that Radio 3 is catering for an audience of great diversity in its musical tastes (everything from Dialogues des Carmélites to Happy Harmonies to Sound of Gaming) rather than conceiving of the station more traditionally as a home for a particular type of audience or for restricted styles of music (e.g.classical/jazz/world).
It's also a shame that frequent cursing due to endless SOUNDS / Proms / R1 / R6... trailers isn't being recorded.
Both could generate some interesting statistics for Sam, Sam the Classic FM man.
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Originally posted by AuntDaisy View PostI wonder if SOUNDS tracks when listeners switch off or fast forward through a R3 programme?
It's also a shame that frequent cursing due to endless SOUNDS / Proms / R1 / R6... trailers isn't being recorded.
Both could generate some interesting statistics for Sam, Sam the Classic FM man.It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by french frank View Post
I daresay Sounds could track that, but it would be entirely separate from Rajar quarterly figures which are compiled from the listener diaries based on timeslots which indicate what was being listened to e.g Saturday 9.15 - 9.30 Radio 3 (that'll be Record Review then). The BBC has a pretty good idea of what listeners are listening to and who they are: they just keep the information sub rosa - as they are entitled to do.
(Your sub rosa prompted a G&S earworm "One Latin word, one Greek remark, And one that's French.")
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