Originally posted by Russ
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Next quarter will be 13 weeks (this one was twelve), so that will reduce the impact any temporary increase there might have been over the 3-week season.
Can confirm that Breakfast reach was down 20% year on year - by 132,000. At 533,000 that was the lowest reach since the shorter Breakfast programme began in 2011. Previous lowest, if my records do not lie, was the second quarter of 2012 at 576,000.
Weather: well, it was a hot summer, but by and large that's why measurements are taken year-on-year as well as quarter-on quarter. I don't think weather would have affected the Breakfast figures enormously, since it's over by 9am. And on the whole people still have to go to work ...
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