According to the latest RAJAR figures, Tom Service's 'Saturday Morning' and Jools Holland's 'Earlier....' delivered year-on-year audience growth of 45% and 44% respectively. Overall, it would appear that Mr Jackson has reasons to be cheerful. 'Breakfast' has also enjoyed a pleasing increase in listener numbers.
Saturday morning success!
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Originally posted by LMcD View PostAccording to the latest RAJAR figures, Tom Service's 'Saturday Morning' and Jools Holland's 'Earlier....' delivered year-on-year audience growth of 45% and 44% respectively. Overall, it would appear that Mr Jackson has reasons to be cheerful. 'Breakfast' has also enjoyed a pleasing increase in listener numbers.
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Originally posted by LMcD View PostAccording to the latest RAJAR figures, Tom Service's 'Saturday Morning' and Jools Holland's 'Earlier....' delivered year-on-year audience growth of 45% and 44% respectively. Overall, it would appear that Mr Jackson has reasons to be cheerful. 'Breakfast' has also enjoyed a pleasing increase in listener numbers.It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by french frank View Post
I'd like to learn more about those figures. They can only be based on data that's never publicly released. My first reaction is that audience growth of that size doesn't happen so quickly given that Q3 is July-September and the new programmes didn't begin until April. Smells like smoke and mirrors! What about the latest figure for Record Review? Up or down? What would it prove anyway?
I did find this in a blog . If it’s true I can kind of see his point though I like sopranos. Apart from anything else im married to one and a house ban would be grounds for divorce..
“Jackson will want to demonstrate to sceptical commentators that his changes are working, that he was right, and that classical music is appealing to a whole new audience, regardless of how negligible the gains really are in practice. More people sticking with the station for longer will be vindication for Jackson, not least the rule robustly enforced by producers and programmers that forbids the playout of anything by a soprano at breakfast. Seems like that strategy has just about paid off.”
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It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Rajar has now put the results on-line: https://www.rajar.co.uk/listening/qu..._listening.php
Obviously those in the business get advance warning and more details of the results.
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Originally posted by french frank View PostI found this press release. R3 hits highest ever weekly hours per listener - now almost as long as Classic FM's listeners. What a triumph that is ...
https://www.musicweek.com/media/read...results/090727
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The 45% figure etc. are also mentioned here, but the source is vague...
Bumper RAJAR results for BBC Radio 3 after a record-breaking summer of music – RAJAR reach for quarter three over 2 million – More hours spent listening to Radio 3 than at any other time in the station’s history – Highest ever figure for average hours listened – Year-on-year audience increase for new Saturday shows with Tom Service and […]
Sam J said:
“It’s heartening to see these record-breaking RAJAR results, with more hours spent listening to Radio 3 than at any other time in the station’s history. The success of our new schedule, combined with a compelling BBC Proms season, demonstrably attracted high audiences this summer – and we’re especially delighted that our new weekend shows fronted by Tom Service and Jools Holland have seen significant year-on-year growth, alongside double-digit percentage increases for programmes ranging from Breakfast, to Essential Classics, to Record Review. As well as driving new audiences to Radio 3, we’re especially pleased that this quarter has seen the highest ever figure for average hours listened: another record-breaking moment, showing that the BBC is the place audiences are flocking for the highest-quality, distinctive classical music content.”
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Originally posted by Quarky View PostRajar has now put the results on-line: https://www.rajar.co.uk/listening/qu..._listening.php
Obviously those in the business get advance warning and more details of the results.
But I wonder what they're actually comparing year-on-year: last year we had 9-11.45 Record Review, 11.45-12.30 Music Matters, 12.30-1 This Classical Life. Now we have 9-12 Tom Service, 12-1 Jools Holland. So the 15-minute segments are divided up differently between the programming, the 'junctions' (natural times to tune in and switch off) at different times.It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by Barbirollians View PostWhich means of course that those who listened to Breakfast and get round to turning Tom off at 9.17 count ?
I don't buy the figures - where is the evidence that 45% more people are listening to Service rather than Record Review at the same time ? He has a good half an hour more time.
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Briefly popped R3 on while making a coffee - Georgia Mann had clearly had too much caffeine this moring...
Lovely bit of Warlock to follow though.
And as you may have heard, we have had some very positive news around here, at Radio 3 Towers, today. According to the latest listeners figures, released at midnight, more than 2 million people are now tuning in to Radio 3 every week. That is nicely up, not only on the last quarter, but on the last year too and what's more, you are listening for longer each week. Longer, in fact, than at any time in the station's history.
I'm also ridiculously overexcited to be welcoming so many new listeners to Essential Classics. Proudly we are the biggest programme on Radio 3. You are one of nearly 970,000 people who join me and our utterly brilliant team and producers and studio engineers every week. And may I take this opportunity to say a massive thank you to the producers on this show, they work so hard - to Elizabeth Fanning, our lead producer, you are the greatest.
That is an increase of more than 120,000 listeners in the last year. Thank you everyone, you are all so very welcome.
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