Originally posted by Padraig
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In standard English it's either a reflexive ('I stopped myself from saying anything'), or to reinforce/emphasise ('I myself would have thought ...' in contrast to what someone else thought).
I have a notion there may also be an alternative bit of linguistic psychology at work... But Fowler has this down as a 'jocular' usage or 'commercialese', quoting, 'My partner and myself will be glad to see you/'
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