Means you keep cheekbones high, you don't slacken the lower part of the face / mouth / lips while singing.
Try it: the same vowel eg 'A', or 'E', and as you do lift the cheekbones and see the difference in the sound you're making.
Try it: the same vowel eg 'A', or 'E', and as you do lift the cheekbones and see the difference in the sound you're making.
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