Originally posted by Richard Barrett
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Rapidly changing routes to the audiences can still be an opportunity for traditional media, as well as a challenge. In book publishing, the various routes for a new project mean that even a simple new book is a multi channel project. Traditional routes are still important, and actually I expect them to remain as part of the mix .
As an example, growth of ebooks is flattening very quickly.
we seem to have wandered interestingly off topic !!
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