Originally posted by teamsaint
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I've attended concerts at the RFH since 1978 and used to look at the Saturday newspapers in those days to see what was on. More recently, I've bought tickets for a few concerts over the internet but not so much as a squeak has come out of the SBC box office. They need to be pushing the product, e-mailing punters with what's on offer instead of complacently sitting back and waiting for people to come to them. My name and e-mail address are on the SBC database. Why aren't they sending me e-mails persuading me to come to the concerts in the hall? The head of marketing needs a bomb put under them otherwise attendance is only going to nosedive further.
The orchestras themselves need to take control of their own destinies and push their marketing for all it's worth. The LSO manage to do it. Only this week I've had an e-mail from the Barbican. I attended an LPO concert at last year's Proms. Why isn't the LPO bombarding me with information on upcoming concerts?
They need to get their act together - and fast!
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