Originally posted by Anna
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Times row over new music
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Originally posted by Anna View PostAt the end of the article he does have a view which I agree with entirely. “Radio 3’s biggest weakness is very different. It plays almost no part in classical music’s biggest challenge: enticing youngsters with no exposure to symphonic or operatic music. Where are its youth-orientated programmes?”
The reason why the teens 'n' twenties (give a few, take a few) listen to Radio 1 is because it's for them, targeted on them, tailored for them, their station. How much of Radio 3 would have to be 'youth-orientated programmes' to persuade them to switch over from R1 or whichever station they listen to for 'youth-orientated programmes' which give them 'exposure to symphonic or operatic music'? It's the same for children (but one can try): what age? young children have to be guided by their by parents. If the parents are into classical music the children will get that exposure anyway; if the parents aren't into classical music they won't guide them over to Radio 3.
The Ten Pieces project is fine but a drop in the ocean whose lasting impact will be questionable.It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by vinteuil View Post
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Richard Tarleton
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Originally posted by Richard Tarleton View PostGood letter in today's Times, ff
It's worth giving a bit of background to this. When FoR3 started we had about 30 members of the BBC messageboard community. An early survey of views asked them if they supported a children's programme being on Radio 3, and they were virtually unanimous in saying, Yes. What they didn't like was the BBC resorting to the general ploy of using presenters who were 'popular'/well-known - in this case to children. This could be useful IF the individuals have any knowledge or interest in classical music: those from Blue Peter, and then CBBC, clearly hadn't. If anything, the classical pieces came over, in contrast to more 'child-friendly' pieces, as being rather boring with little interesting information added.
But the two points I dug out seem in any case to drive a couple of nails in the coffin: that Radio 3 admitted when Making Tracks was axed that too few Radio 3 listeners had children of the appropriate age to guide their children over to Radio 3 (which I took to be code that it had too few listeners of the target age). This tied up with Radio 4 dropping children's programmes. The Radio 4 controller said that it hadn't worked and that it sometimes registered ‘zero listeners from its target four-to-14 age range’ (partly for the same reason, perhaps, since the average age of the Radio 4 audience is, as I remember, in the low 50s). A campaigner for children's radio also said that 'hiding children's radio within adult-focused formats is the wrong way to go and the BBC is discovering this now'.
This is exactly the line we have taken - that the BBC should include at least some regular (that doesn't necessarily mean very frequent) classical music - suitably chosen (curated) - on the various music stations that are listened to by young audiences. The protest that these stations 'don't do that kind of thing' is stating the obvious.It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by Zucchini View PostStephen Hall, Glos that was in my paper yesterday? Sensible, I thoughtIt isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by french frank View PostYes, they were quick off the mark.
It's worth giving a bit of background to this. When FoR3 started we had about 30 members of the BBC messageboard community. An early survey of views asked them if they supported a children's programme being on Radio 3, and they were virtually unanimous in saying, Yes. What they didn't like was the BBC resorting to the general ploy of using presenters who were 'popular'/well-known - in this case to children. This could be useful IF the individuals have any knowledge or interest in classical music: those from Blue Peter, and then CBBC, clearly hadn't. If anything, the classical pieces came over, in contrast to more 'child-friendly' pieces, as being rather boring with little interesting information added.
But the two points I dug out seem in any case to drive a couple of nails in the coffin: that Radio 3 admitted when Making Tracks was axed that too few Radio 3 listeners had children of the appropriate age to guide their children over to Radio 3 (which I took to be code that it had too few listeners of the target age). This tied up with Radio 4 dropping children's programmes. The Radio 4 controller said that it hadn't worked and that it sometimes registered ‘zero listeners from its target four-to-14 age range’ (partly for the same reason, perhaps, since the average age of the Radio 4 audience is, as I remember, in the low 50s). A campaigner for children's radio also said that 'hiding children's radio within adult-focused formats is the wrong way to go and the BBC is discovering this now'.
This is exactly the line we have taken - that the BBC should include at least some regular (that doesn't necessarily mean very frequent) classical music - suitably chosen (curated) - on the various music stations that are listened to by young audiences. The protest that these stations 'don't do that kind of thing' is stating the obvious.
Several friends of mine have slowly developed an interest in classical music over the last few years as we all approach 30 (I started early, but I've always been the slightly odd one). If I had strapped them on a chair 15 years ago and made them listen to Shostakovich they probably would have bitten off their tongues to end their suffering.
Maybe the new audience that classical music ought to target is not the 14 years old listening to Rebecca Black or the 35 year old reveling in their memories of Ibiza dance music, but those late 20- to early 40-year-olds who have grow disenchanted with this kind of music or at least feel like exploring. I think the new audience isn't adolescent, it's approaching middle age.
As a child (Say, 7 to 12), I actually already liked classical music, but I wasn't ready to listen to it for any length of time or in a situation that wasn't completely in my control. I would never have considered tuning in to a classical radio program. "Serious" listening only came about 6 or 7 years ago, after some 10 years of casual Classic-FMesque listening.
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ff #25
(this may be off the point but still…)
too few Radio 3 listeners had children of the appropriate age to guide their children over to Radio 3
What does
'hiding children's radio within adult-focused formatsLast edited by doversoul1; 12-08-15, 12:51.
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Originally posted by Demetrius View PostInteresting. I'm not entirely sure how a program could be tailored to attract such an amount of listeners between 4 and 14 to classical music that it would be considered a success on Radio Stations that were up to then geared towards pop/rock/punk/rap/ etc.
Originally posted by Demetrius View PostMaybe the new audience that classical music ought to target is not the 14 years old listening to Rebecca Black or the 35 year old reveling in their memories of Ibiza dance music, but those late 20- to early 40-year-olds who have grow disenchanted with this kind of music or at least feel like exploring. I think the new audience isn't adolescent, it's approaching middle age.Originally posted by Demetrius View PostAs a child (Say, 7 to 12), I actually already liked classical music, but I wasn't ready to listen to it for any length of time or in a situation that wasn't completely in my control. I would never have considered tuning in to a classical radio program.
Originally posted by Demetrius View Post"Serious" listening only came about 6 or 7 years ago, after some 10 years of casual Classic-FMesque listening.It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Richard Tarleton
Originally posted by Demetrius View PostInteresting. I'm not entirely sure how a program could be tailored to attract such an amount of listeners between 4 and 14 to classical music that it would be considered a success on Radio Stations that were up to then geared towards pop/rock/punk/rap/ etc.
his Radio 3 show, Pied Piper, ran for five years, in which time he made an astonishing 655 editions, and covered music from monody to prog rock..
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