Perhaps the suits at the BBC might look back at what has happened to popular music over the last 20 years, (the internet age), and see if lessons can be learned.
One of the things that has happened is that access to a much wider range of popular musics has become much easier. I suspect that the stranglehold that white American /British rock music had on the "art" end of the popular music spectrum through the 60s 70 s and 80s has been well and truly ended. There are of course exceptions, such as Radiohead, but today, if one wanted to look for the unusual, thoughtful, imaginative in pop, there is, literally a whole world to choose from.
The market is there, but it has fragmented, and the supplier base has enlarged.
FFs question about opportunity to listen is important. The opportunity is already there. It is getting that opportunity to the top of people's wish list that is the problem. In my opinion, that is where branding, ( if you want to "sell" something), is so important. The biggest weapon at the BBCs disposal in regard to marketing music that is perceived as being outside of the popular, is the Proms. If I wanted to increase the reach of Radio 3s music, both in audience and musical scope, that is where I would start.
Whether that is actually desirable, is a whole different issue.
One of the things that has happened is that access to a much wider range of popular musics has become much easier. I suspect that the stranglehold that white American /British rock music had on the "art" end of the popular music spectrum through the 60s 70 s and 80s has been well and truly ended. There are of course exceptions, such as Radiohead, but today, if one wanted to look for the unusual, thoughtful, imaginative in pop, there is, literally a whole world to choose from.
The market is there, but it has fragmented, and the supplier base has enlarged.
FFs question about opportunity to listen is important. The opportunity is already there. It is getting that opportunity to the top of people's wish list that is the problem. In my opinion, that is where branding, ( if you want to "sell" something), is so important. The biggest weapon at the BBCs disposal in regard to marketing music that is perceived as being outside of the popular, is the Proms. If I wanted to increase the reach of Radio 3s music, both in audience and musical scope, that is where I would start.
Whether that is actually desirable, is a whole different issue.
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