I'd second ferneyhoughgeliebte's reply.
NO texting
NO emailing
NO listener participation
NO news/newspapers/waffle/blether/jokey banter
Music that is diverse and which does NOT consist of the 100 Best Tunes currently aired most mornings. Perhaps interspersed with poetry (as in Words and Music).
But of course we had all that in times gone by and my bet is the production company you are interning for doesn't have that kind of agenda or mindset.
The frightening part of all this is there should be any need for an outside production company to come up with an idea. If the suits at R3 had any idea of their audience as opposed to casting their thin nets ever wider in the hope of catching listeners - any listeners - while allowing their core audience (the BIG fish) to bust through the net and off to quieter waters they would have changed the format by now.
NO texting
NO emailing
NO listener participation
NO news/newspapers/waffle/blether/jokey banter
Music that is diverse and which does NOT consist of the 100 Best Tunes currently aired most mornings. Perhaps interspersed with poetry (as in Words and Music).
But of course we had all that in times gone by and my bet is the production company you are interning for doesn't have that kind of agenda or mindset.
The frightening part of all this is there should be any need for an outside production company to come up with an idea. If the suits at R3 had any idea of their audience as opposed to casting their thin nets ever wider in the hope of catching listeners - any listeners - while allowing their core audience (the BIG fish) to bust through the net and off to quieter waters they would have changed the format by now.
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