Originally posted by Bax-of-Delights
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In the 1990s, R3's reach was about 2.5m, the dip down to 2m came when Rajar introduced a new system of data collection in 1999 and no one seems to have been willing to explain why - most stations actually saw a rise. But this had nothing to do with CFM which launched in 1992. Humphrey Carpenter says that in 1995 R3's reach was about the same as it had been before Classic FM started. But Kenyon is reported as admitting that pressure was being put on him to improve R3's figures.
It seems that Classic FM genuinely found a new audience with a reach of about 4.5m and rising in the mid 1990s, well exceeding that of R3.
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