Originally posted by antongould
I see the target audience as anyone with a mind for listening to music seriously: anyone who is attracted to music and who does not need to be enticed by additives. The point of this argument is that Radio3 already has the audience that is unique to the station but the current management is working very hard to replace this audience with more general, larger audience. If you don’t believe that Radio3 is a unique radio station and are happy with the new direction, I suppose the argument is a non-starter.
And I don’t believe age has anything to do with it. Listening to music is not a skill you have to develop by practising. Yes, you learn as you listen more but for that, you don’t need to be young.
I see Radio3 as a small island in the middle of a river which had always been kept safe by a fence because it was thought to be valuable. Not necessarily more valuable than anything else but it was valuable just being what it was. But obviously someone must have decided that maintaining a place like that is not cost effective, so the fence has been gradually removed and now only a few odd places are visible above the water that is the current flow of the world…
I see the target audience as anyone with an ear for good serious music - ideally the younger the better
And I don’t believe age has anything to do with it. Listening to music is not a skill you have to develop by practising. Yes, you learn as you listen more but for that, you don’t need to be young.
I see Radio3 as a small island in the middle of a river which had always been kept safe by a fence because it was thought to be valuable. Not necessarily more valuable than anything else but it was valuable just being what it was. But obviously someone must have decided that maintaining a place like that is not cost effective, so the fence has been gradually removed and now only a few odd places are visible above the water that is the current flow of the world…
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