Originally posted by doversoul1
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If I was marketing military history books, with the intention of reaching a new young audience, it would be pretty pointless using the specialist press, because the new audience simply isn't there. The specialist press is where they will end up. Actually, ( and I'm not a marketing professional) I think outside of the obvious media routes, I would try to look at "events led" activity. In classical music that would equate to piggy backing on events such as like the Proms.
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