I think trailing policy is decided by the marketing division. They decide which programmes are to be promoted, then the built trails are put together, then they're plugged ad nauseam.
How refreshing if at the junction between programmes an announcer simply read out the relevant details as a 'public service announcement' rather than having the commercial style trails which try so hard to sell the product. Unfortunately, since there are now far fewer different programmes, there are far fewer junctions. Which is why the trails are played in the middle of programmes.
How refreshing if at the junction between programmes an announcer simply read out the relevant details as a 'public service announcement' rather than having the commercial style trails which try so hard to sell the product. Unfortunately, since there are now far fewer different programmes, there are far fewer junctions. Which is why the trails are played in the middle of programmes.
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