Not much news coverage given that the new programme for children features - Beyoncé. One would have expected a few press articles to declare confidently that there would be apoplexies and spluttering among the Radio 3 'Old Guard' at the mere mention of her name.
I can't find a press release about this (it was in Saturday's Telegraph), so have no idea how the Beeb were marketing it.
My main concern is that the BBC should find some way first to make the programme widely advertised so that the potential audience knows about it, and second that they come up with some good ideas to make a Radio 3 programme a possible source of interest to younger people.
BBC details: http://www.bbc.co.uk/mediacentre/pro...tening-service
I can't find a press release about this (it was in Saturday's Telegraph), so have no idea how the Beeb were marketing it.
My main concern is that the BBC should find some way first to make the programme widely advertised so that the potential audience knows about it, and second that they come up with some good ideas to make a Radio 3 programme a possible source of interest to younger people.
BBC details: http://www.bbc.co.uk/mediacentre/pro...tening-service
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