Originally posted by teamsaint
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You still aren't clear what 'its potential audience' is. The complaint might well be that Radio 3 has no detailed profile of its targeted new listener and therefore no idea how to attract them. It is the BBC's job to nurture that new audience, not Radio 3's (notwithstanding that programming for much younger listeners used to be considered essential and no longer is, apparently - and regrettably): that was the BBC Trust's view and BBC management ignored it. Radio 2 has divested itself of the 'gerry' music programmes that were where many Radio 3 listeners with less privileged musical backgrounds started out, in order to raise its already overwhelming reach to new heights of juggernautery.
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