Interestingly, there was a spin story that when CB-H replaced SM-P as Breakfast presenter, the listening figures rose. 'Spin' because, during the quarter in question, CB-H had only presented 2 weeks (ten mornings) of a 13-week quarter - hardly even time for an audience to have registered that there had been a change in personnel, still less an 'improvement' plain enough to register in the figures.
I wonder whether there will be a similar story that when IS takes over there is a pronounced rise in listening? If not, he'll have to improve his Twitter following ...
I wonder whether there will be a similar story that when IS takes over there is a pronounced rise in listening? If not, he'll have to improve his Twitter following ...
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