Originally posted by antongould
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"Why would you want to know any of this? If you don’t, forgive me. I must be under the influence of the new Radio 3 where the morning presenters now offer details of what they did and what they think with tick-tock regularity. Radio 4’s Feedback will explore on Friday the adverse reactions from regular listeners to this and other novelties. Why all the chat? Where is the demand for phone-ins, charts, newspaper reviews, celebrity guests? Who decided to make the music shorter and more familiar? What’s the difference now between commercial Classic FM and the BBC’s elite musical service? "
The only thing she got wrong was that it wasn't the BBC Trust which 'ordered' this change: Radio 3 management submitted their proposals to do so, and the Trust just said, Yes, ok.
This what the Tust actually said, Review p 30, §24:
We endorse Radio 3’s broad strategy to look for ways to be more accessible and welcoming. In their submission to this review, BBC management stated their intention to continue with this approach in order to encourage sampling amongst audiences. We believe there is some potential to extend the core audience to those who might appreciate the station’s distinctive and challenging offer but who are discouraged from listening by their perception that it can at times be inaccessible and daunting. Developing a welcoming tone, particularly in the breakfast and drive-time slots, will encourage these potential listeners to sample the high-quality programming on offer which will in turn increase Radio 3’s delivery of the public purposes."
Too close to "Clammy"...?
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