My point was that bringing in 50,000 new listeners and losing 150,000 old listeners would possibly not be regarded as success deserving of a bonus, even for a TV executive.
The aim is to broaden the audience, not reduce it. Radio 3 is, however, specifically required to maintain its reach.
The aim is to broaden the audience, not reduce it. Radio 3 is, however, specifically required to maintain its reach.
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