Originally posted by kernelbogey
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The Eternal Breakfast Debate in a New Place
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Originally posted by french frank View PostIf that was promoting Friday's concert, it may well be heard once or twice again. But a trail immediately before a concert of Stenhammar and Saint‐Saëns is not likely to be targeting an audience who might be "introduced to Bruckner" through a brief snippet of 'incidental music'.
On reflection, I don't think cross-promotion in itself is the problem. It's Radio 3's one-size-fits-all, unoriginal way of doing it. (It's what we do)
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Originally posted by oddoneout View PostBite size Bruckner...
For the advanced listener there could be the jigsaw version with a prize for the person who submits the dates and times in the correct order to assemble a complete symphony - that could keep listener figures up for several months?
On a more serious note, if a clip must be included it might be more interesting and relevant to use one from a rehearsal for the actual concert. Sunday for the following Friday might be a bit early, but later in the week might be manageable.
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Originally posted by kernelbogey View PostI rather like the idea of a Richard Wagner Loyalty Card.Originally posted by cloughie View Post…or even a Key Ring!
(Image from the lamented Intermezzo blog site - other Ring themed items on the Seattle Opera site linked to).
I think the ROH shop missed a trick last time round with a Ring cycle......
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Originally posted by Cockney Sparrow View PostHow about a branded "Fasolt and Fafner General Contractors" baseball hat ....... ("fees negotiable"...)
(Image from the lamented Intermezzo blog site - other Ring themed items on the Seattle Opera site linked to).
I think the ROH shop missed a trick last time round with a Ring cycle......
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Originally posted by Ein Heldenleben View PostAbsolutely right. The prejudice against trails - a perfectly respectable , if occasionally irritating , broadcast technique is becoming absurd. Trails have been around for a long time and they have been proved to be effective in securing an audience. You can bet that the musicians performing the piece will be keen on it being advertised.
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Originally posted by antongould View PostI agree …. back in the day, just after I joined this association, in response to what I thought were inaccurate claims re the total number and length of trailers in Breakfast I analysed a week’s programmes and found that the number and total elapsed time was much less than anyone seemed to think. I feel the position is little, if any, different now …..
FWIW I did Hear the concert . Although the Bruckner had its moments the performance never acquired that Brucknerian mojo which is not about about speed but more about pulse , phasing and gradation. One reason he is so hard to conduct. The horns had a few difficult moments - tbh it sounded a bit under rehearsed.Nice string playing in the first movement.
Stephen Hough played Rach Pag superbly - really good. And a rarely heard beautifully played Paderewski Nocturne as an encore….
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Originally posted by Ein Heldenleben View PostYes I’m a very heavy R3 listener and I reckon I heard the trail 6 times last week. They reckon for an ad to have an impact it needs to be seen about 10 times. It’s different for trail’s because the assumption is it’s more about tipping people off about something they are likely to be interested in
But the defenders of trails don't give an answer as to why if it's genuinely 'more about tipping people off about something they are likely to be interested in' they don't just give out the information. Why the necessity to market the programmes with repetitive, identical trails, which suggests it's 'more about getting that to penetrate their skulls'.It isn't given us to know those rare moments when people are wide open and the lightest touch can wither or heal. A moment too late and we can never reach them any more in this world.
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Originally posted by french frank View PostIt would be a matter of (mild) interest to know whether those who are unbothered by trails are more or less likely to listen to a programme for which they'd heard a trail several times.
But the defenders of trails don't give an answer as to why if it's genuinely 'more about tipping people off about something they are likely to be interested in' they don't just give out the information. Why the necessity to market the programmes with repetitive, identical trails, which suggests it's 'more about getting that to penetrate their skulls'.
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Originally posted by antongould View PostPersonally the more I hear the trailer the more likely I am to listen or to remember to listen. Having not been as involved hereabouts recently I may well have missed the excellent Mark Padmore series and possibly even the RVW COTW extravaganza …… but, as always, that’s just me …..
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Just caught up with the 8 May programme: HURRAH for Martin H having a good go at the moron who wrecked the end of the LPO’s Lied von der Erde performance which he had presented.
His comments are from 1 hour 50 minutes here: https://www.bbc.co.uk/sounds/play/m0016zb7
Hope the individual heard it and was suitably ashamed"...the isle is full of noises,
Sounds and sweet airs, that give delight and hurt not.
Sometimes a thousand twangling instruments
Will hum about mine ears, and sometime voices..."
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Originally posted by James Wonnacott View PostListening to breakfast 8am Saturday 4th June. I can't understand a word this woman is saying but for the odd "now" or "so". She gabbles. Probably doesn't matter really, I doubt that any of it is interesting.
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