I think there's also the question of 'What you've never had you never miss.' Just because new listeners - of any age - are coaxed over to R3 to listen to Breakfast or Essential Classics (two programmes ostensibly tailored specially for them) doesn't mean they couldn't cope with and enjoy programmes which are more music-focused, with all the trivalities stripped out.
There isn't any evidence that they all tuned in to Morning on 3 and found it 'inaccessible' and are now flooding back with relief having found the new programmes more on their level. It isn't that Morning on 3 was terribly demanding. It had news headlines every half hour (so no very long pieces), didn't have single movements, didn't have emailing/texting/tweeting/phoning in, non-musical topics up for pseudo-'discussion', snippets of this, that and the other. But it was geared for morning listening.
People who didn't listen to it aren't in any position to compare it with Breakfast and find it wanting.
There isn't any evidence that they all tuned in to Morning on 3 and found it 'inaccessible' and are now flooding back with relief having found the new programmes more on their level. It isn't that Morning on 3 was terribly demanding. It had news headlines every half hour (so no very long pieces), didn't have single movements, didn't have emailing/texting/tweeting/phoning in, non-musical topics up for pseudo-'discussion', snippets of this, that and the other. But it was geared for morning listening.
People who didn't listen to it aren't in any position to compare it with Breakfast and find it wanting.
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