"Terry Wogan reminded us how well he understands radio. "You have to create this little club," he told her. "We're not talking to an audience. You're talking to one person and they're only half-listening. It's a mistake to think that everybody's clinging to your every word."
All right, so I'm not doing that EVERY SINGLE SECOND. But how does the presenter know when I'm listening carefully and when I've been temporarily distracted by the telephone ringing? Or, why do they decide that those who aren't wanting music contexualisation, who are only half listening, are the ones to address?
The quote above was from Elisabeth Mahoney, the Guardian radio critic, who isn't much of a Radio 3 listener anyway; I'm sure she appreciated Wogan's broadcasting skills. Robert Hanks of the Independent, who is an R3 listener, put it differently:
"While dedicated listeners, the ones who are devoting their whole attention to the radio, will always be a minority it is a minority that most of us belong to at least some of the time; and shouldn't broadcasters be aiming to please that minority rather than cultivating the majority's benevolent indifference?"
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