Originally posted by antongould
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My answer would be totally sceptical: I think they're trying to attract as many listeners as they can who just might have a bit of an interest in some nice easy music and a bit of fun banter - of whom there must be millions - which is to say a 'lowest common denominator'; then they can say that R3 is giving more value for money because it's increasing its reach. That's my view because I'm prejudiced (which isn't, of course, to say that my prejudice isn't justified).
On new listeners: should R3 target casual listeners with low expectations or people who genuinely want to explore further and don't want all the mush? There are more of the first group, fewer of the second. But is the service to develop a smaller, informed audience more appropriate than to attract a larger casual audience? Should R3 try to poach listeners who otherwise would be satisfied with CFM? Isn't that unfair competition given that R3's millions of public funding are guaranteed while CFM has to work hard to earn its revenue in the market place?
[There are people working for Radio 3 who don't know what it's all about.]
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