Originally posted by oddoneout
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If only 200,000 R2 listeners come over to R3 to hear their favourite R2 show, that adds 200,000 new listeners to R3's audience, even if they only listen to FNIMN and then go away again. But if R3 were to add a few more similar shows it might bring in even more because "Radio 3 broadcasts light music and music theatre. More please."
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