Radio Times revisited

[Eine Alpensinfonie]

To improve the Radio Times, I would make two changes:
1. Increase the number of radio listing pages from 2 to 4 per day. Do this by removing the two pages per day, promoting TV programmes.
2. Send Alison Graham on indefinite gardening leave.

[Russ]

I did send a note quite recently to RT pointing out the unfair discrepancy between the number of radio pages and TV pages per day, Eine.

I'll pass on your point 2 though!

Russ

[Eine Alpensinfonie]

Thanks.

[Mr Pee]

I am in the same situation as Anna. When I last bought it, several years ago, I got in the habit of tearing out the radio pages and discarding the rest, unread.

That seems like rather a lot of unnecessary trouble and inconvenience. Why didn't you just not read the television pages?

[Eine Alpensinfonie]

That seems like rather a lot of unnecessary trouble and inconvenience. Why didn't you just not read the television pages?

Perhaps it was poetic licence.

[Norfolk Born]

[Anna]

In the post today I received, from the radio times, an offer to subscribe for 12 months for just £1.00 per annum I'm not sure how they got my address, after 12 months it goes to £24.99 per 6 months but I can cancel anytime. I think I may go for the 12 months for a quid!

[Anna]

I should snap that up. It currently costs £1.20 per week.

mercia, I guess they are counting on people not to cancel the direct debit after the 12 month period and obtain it at 96p per issue. But, still, to me, sounds unprofitable? Adding in the cost of 1st class postage?

[french frank]

mercia, I guess they are counting on people not to cancel the direct debit after the 12 month period and obtain it at 96p per issue. But, still, to me, sounds unprofitable? Adding in the cost of 1st class postage?

You're right - I think it's 'inertia marketing' (as distinct from 'confusion marketing' which was explained to me by an ex-BT employee).

[VodkaDilc]

That seems like rather a lot of unnecessary trouble and inconvenience. Why didn't you just not read the television pages?

Just seeing the television pages, in all their unnecessary glory and detail, raised my blood pressure. Discarding them was far more healthy.

[Eine Alpensinfonie]

Just seeing the television pages, in all their unnecessary glory and detail, raised my blood pressure. Discarding them was far more healthy.

And I suppose it made the magazine considerably lighter (very light indeed, in fact).

[Anna]

I think I've misread your post. They are offering it for £1 per week for a year? i.e.20p off the normal price.

No, 12 issues for just £1.00 It says "Yes, send me my first 12 issues for just £1 per annum and delivered every Monday by first class post" then you revert to 96p per issue

[Eine Alpensinfonie]

It was 1st April yesterday.

[Eine Alpensinfonie]

I think it has to be a mistake. A couple of days ago, an Asda store was selling petrol for 12.9p a litre. That was a mistake too.

[Anna]

I think it has to be a mistake.

Tomorrow I will go online to the RT and enter my promotional code and see what it says and report back