The conventional wisdom appears to be that the younger members of the modern 'consumer' audience has declined such that Radio 3 has 'trivialised' its mainstream output, certainly at breakfast, with repeated short works and 'bleeding chunks' of longer works, an emphasis that has alienated it established traditional audience.
Cometh the hour, cometh Kevin Spacey, one of Hollywood's leading stars, who has told television executives in a speech at the Edinburgh Festival that " Audiences are demanding "complex, smart stories" as they become accustomed to "bingeing" on box sets, Kevin Spacey has said.
A two-time Oscar winner for The Usual Suspects and American Beauty, Spacey last year starred in the drama series House Of Cards, which bypassed television channels and premiered on internet streaming service Netflix.
Spacey said the innovative form of distribution was proof that the TV industry could learn "the lesson that the music industry didn't learn".
"Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they'll more likely pay for it rather than steal it."
Spacey continued:
""For years, particularly with the advent of the Internet, people have been griping about lessening attention spans.
"But if someone can watch an entire season of a TV series in one day, doesn't that show an incredible attention span?
"When the story is good enough," he said, "people can watch something three times the length of an opera."
He added: "The audience has spoken: They want stories. They're dying for them. "
The challenge for the classical music world, including classical music radio must be how to capitalise on this intriguing finding, that seems to fly in the face of the prevalent 'short attention span' analysis.
Is this going to give Roger Wright some cause for pause, I wonder?
Cometh the hour, cometh Kevin Spacey, one of Hollywood's leading stars, who has told television executives in a speech at the Edinburgh Festival that " Audiences are demanding "complex, smart stories" as they become accustomed to "bingeing" on box sets, Kevin Spacey has said.
A two-time Oscar winner for The Usual Suspects and American Beauty, Spacey last year starred in the drama series House Of Cards, which bypassed television channels and premiered on internet streaming service Netflix.
Spacey said the innovative form of distribution was proof that the TV industry could learn "the lesson that the music industry didn't learn".
"Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they'll more likely pay for it rather than steal it."
Spacey continued:
""For years, particularly with the advent of the Internet, people have been griping about lessening attention spans.
"But if someone can watch an entire season of a TV series in one day, doesn't that show an incredible attention span?
"When the story is good enough," he said, "people can watch something three times the length of an opera."
He added: "The audience has spoken: They want stories. They're dying for them. "
The challenge for the classical music world, including classical music radio must be how to capitalise on this intriguing finding, that seems to fly in the face of the prevalent 'short attention span' analysis.
Is this going to give Roger Wright some cause for pause, I wonder?
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